The Increase of closed captioning rates by provider
Millions upon millions of people through online
platforms watch videos via Facebook, Vimeo, YouTube, and other social media
websites and video hosting sites. With this huge potential for a wider
audience, closed captioning rates is also on the rise. According to a report, in 2018, 74
percent of online video will account for most consumer internet traffic.
Additionally, a report by WordStream states that during any given week about
45% of people watch almost an hour video on YouTube or Facebook. With this in
mean, do you see what these statistics
mean for marketers and businesses? Therefore, your video strategy is critical
to return on investment and digital success. One way of getting more content in
front of users is the use of closed captioning videos. This is different but
yet equivalent to video transcription. Closed captioning enables text within
and on an existing video instead of adding a transcription of the video in the
explanation.
Closed
captioning rates per hour for your video strategy
In trying to win a wider audience, the video
strategy employed is very important, as it will be the key to success. For most
people instead of going for quality captioning service, they go for cheap closed captioning rates per hour
service providers without giving a thought
on the quality of their caption. Because of this, the following point will
enlighten you on the importance of having a good video strategy.
Silence is
underestimated: For those who want to make the best out of Facebook videos, autoplay caption feature is amazing. For most
viewers that watch these videos, do that in a mute state. Therefore adding the
feature of a closed caption to the video, potential customers and people, in general, will have the option of
watching such video content anywhere. In the situation where the environment
isn’t conducive such as commuting on the train or standing on a busy street,
such video can be watched. Captioning Services can provide the needed speech in
written format without losing the message from such video.
Videos made for
multiple languages: Getting quality
video transcripts or closed captioning is the foremost step in translation the
content of your video for a global audience. With about 67% views of YouTube
videos coming from countries not speaking English, translated closed captions
is now in great demand and because of this, the rates for closed captioning services have surged. Many people who want
their business to grow globally have considered
translating their video using a closed captioning.
Extra
content made simple: The spreading
of content in a tactical way most times mean repurposing the most high-traffic.
Getting access to accurate transcription of a video with great closed
captioning, production of new content becomes much easier as cutting – copying
– pasting – editing. Text based video
translation and closed captioning make it easy and quicker to search and scan
for key topics and phrases, to enable you to
pull quotes within any marketing materials. Because of this, most companies
in a quest to boost their audience do not consider the closed captioning rates offered by most
service provider but focus mostly on the return on investment on such video. for more info visit our subtitling services