Closed Captioning Rates

The Increase of closed captioning rates by provider

Millions upon millions of people through online platforms watch videos via Facebook, Vimeo, YouTube, and other social media websites and video hosting sites. With this huge potential for a wider audience, closed captioning rates is also on the rise. According to a report, in 2018, 74 percent of online video will account for most consumer internet traffic. 

Additionally, a report by WordStream states that during any given week about 45% of people watch almost an hour video on YouTube or Facebook. With this in mean, do you see what these statistics mean for marketers and businesses? Therefore, your video strategy is critical to return on investment and digital success. One way of getting more content in front of users is the use of closed captioning videos. This is different but yet equivalent to video transcription. Closed captioning enables text within and on an existing video instead of adding a transcription of the video in the explanation.

Closed captioning rates per hour for your video strategy

In trying to win a wider audience, the video strategy employed is very important, as it will be the key to success. For most people instead of going for quality captioning service, they go for cheap closed captioning rates per hour service providers without giving a thought on the quality of their caption. Because of this, the following point will enlighten you on the importance of having a good video strategy.

Silence is underestimated: For those who want to make the best out of Facebook videos, autoplay caption feature is amazing. For most viewers that watch these videos, do that in a mute state. Therefore adding the feature of a closed caption to the video, potential customers and people, in general, will have the option of watching such video content anywhere. In the situation where the environment isn’t conducive such as commuting on the train or standing on a busy street, such video can be watched. Captioning Services can provide the needed speech in written format without losing the message from such video.

Videos made for multiple languages: Getting quality video transcripts or closed captioning is the foremost step in translation the content of your video for a global audience. With about 67% views of YouTube videos coming from countries not speaking English, translated closed captions is now in great demand and because of this, the rates for closed captioning services have surged. Many people who want their business to grow globally have considered translating their video using a closed captioning.

Extra content made simple: The spreading of content in a tactical way most times mean repurposing the most high-traffic. Getting access to accurate transcription of a video with great closed captioning, production of new content becomes much easier as cutting – copying – pasting – editing. Text based video translation and closed captioning make it easy and quicker to search and scan for key topics and phrases, to enable you to pull quotes within any marketing materials. Because of this, most companies in a quest to boost their audience do not consider the closed captioning rates offered by most service provider but focus mostly on the return on investment on such video. for more info visit our subtitling services